Our Founder’s Take on the Return of Velvet & Brocade
Our founder, Chandan Allen, shares her perspective on the powerful comeback of velvet and brocade in wedding fashion—two fabrics deeply rooted in India’s regal textile heritage. In her feature for Wedding Vows, she explores how these timeless weaves are being reimagined for the modern bride, blending age-old craftsmanship with contemporary silhouettes.
Highlighting the growing shift toward meaningful investment pieces, she reflects on why velvet and brocade resonate with today’s new-age brides—offering richness, longevity, and heirloom value while remaining effortlessly modern. Her take celebrates more than a trend; it honors a renewed appreciation for fabrics that tell stories, evoke emotion, and endure beyond seasons.
